For a customer to buy from your site they need to feel
that their card details are safe, and that they will get
their goods. You need to prove to them that you are reputable.
Obtaining an assurance seal is an excellent way to gain
customer confidence. There are a variety of seals available,
each at a different price. Many charge a annual subscription
so check the terms before you signup. You will also need
to comply to their standards, and be able to provide proof.
If you are unsure, then the best bet is to give them a call.
The benefits of having an assurance seal is paramount. It
shows that your site is reputable and trust-worthy. As there
are so many con-artists out there on the web, customers
are sometimes nervous to purchase online. With an assurance
seal, you are showing to all potential customers that you
are a genuine company. This results in customer confidence
in your company and therefore better conversions.
Free assurance seals
We only managed to find one assurance seal that didn't
have a price, although you do need to be running an affiliate
program to get listed (not exactly free). Visit ATrustedMerchant
for more details.
US and International seals
There are many assurance seals for the US, a lot of these
accepting international businesses. The main ones being:-
|We recommend TrustLogo to value and ease of use. Visitors
only need to put their mouse over the TrustLogo to see
verification of your sites credentials. No need for
them to leave your site. You can purchase
a TrustLogo from us at a discounted rate.
UK assurance seals
In the UK your choice for assurance seals is limited. The
top 4 being:-