If you are taking payment you are probably using a shopping
cart, and 3rd part credit card processor or both. If you
are just using a credit card processor then here is a very
useful trick. Rather than giving your visitors direct link
to your card processor payment page, add an order form to
your site. Do not ask for card details, or the customers
address, but ask for their name, email address, website
and phone number. Also have a check box for whether they
want to join your mailing list, and if they agree to your
Terms and Conditions. It's best to put this form on a secure
server, but if you can't then it shouldn't be a problem
as you are not asking for card details. Once then have filled
out the order form redirect them to the payment links.
Why is this so useful?
There are many benefits of using this system.
- You get a chance to add their email to your mailing
- They have to agree to your terms and conditions
- If they do not complete the purchase you have their
- You can monitor hack attempts
The last two points being the most important. Usually if
someone tries to place an order, but fails for any reason
you have no way of knowing they have even tried. With this
system you can contact them and see what caused the trouble.
Likewise if you get a lot of attempted orders in a variety
of names but with the same email and the last one goes through,
then it's pretty safe to say that order is fraudulent.
Where can I get an order form?
This depends on how many products you sell, and what your
current order process is like. You may be able to use a
order form script like the secure one form CosmicScripts.com.
Otherwise you may need one custom
made, the CosmicPerl.com
team can probably help.