A strong set on in bound links is vital to get you ranking
high in the search engines. You also receive a small amount
of traffic from the links themselves. To maximize your traffic,
you want as many people linking to your site as possible.
Trading links (having link partners) is a good way of achieving
this. You give them a link on your site, and they give you
a link back in return. Although you need to be careful.
You shouldn't trade links with just anybody. You should
trade links with sites in similar area's to you. For this
site we would try and trade links with marketing related
web sites. The search engines are reading more and more
relevance into the content of the sites that are linking
to you. Making sure your link comes with some accompanying
text that relates to your site including your targeted keywords
is the minimum. Having a link from a site that doesn't have
anything at all to do with your site could potentially do
more damage than good.
Step 1. Create your Link Partners page
First step is to create a link partners page. You need
to do this as early as possible. People will be interested
in the PR of you link partner
page. If the page is brand new it will be PR
0 or N/A. Not many people will be interested in a PR
0 page. If you create your link partner page before submitting
to the web directories then you should soon have some reasonable
PR for this page. Make sure
your link partner page is linked well off your home page.
Take a look at our link partners
page for ideas on what you should include in your page.
Include requirements for link partners, a contact link and
HTML code for them to add to their link partner page. If
your links page is PR 3 then
its fair to ask link requests to be at least PR
Step 2. Create a free for all links page
Some sites won't be able to meet your minimum PR
requirements for a link trade. You shouldn't ignore these
sites completely as they may get good PR
in the future. Instead give them a free for all links page
that requires a reciprocal link. Download Cosmic
Link Trade a free
cgi script from CosmicScripts.com. This will make your
free for all links page full automated. Follow the instructions
contained in the zip to setup your automated link trade.
Do not link this page off your homepage. Instead add a link
for it at the bottom of your proper Link Partners page.
This will give it a lower PR.
You can see our free
for all link trade page for an example. Although we
recommend that you set at least PR1. This will prevent you
swapping links with sites that have been banned from google
for whatever reason. A link with such a site would be detrimental.
Step 3. Hit the link trade forums
There are several link trade forums, usually as a part
of SEO discussions.
There you can post your request for a link exchange. The
link exchange forums we've found are:-
Link partner platform
Link Exchange forum
link exchange forum
Link Exchange Request
Dev Link Exchange Forums
promotion Link Exchange request
Link Exchange requests
and link exchange forum
Link Exchange forum
Step 4. Search for link partners
Use search engines to search for link partners. If you're
looking for search partners, then others like you will be
as well. Search using your top keyword plus 'link partner'
to make 'KEYWORD link partner'. Look down through the results
and you should find quite a few link partners pages form
other sites. Get in touch and exchange links. Now try searches
like 'KEYWORD links page', 'KEYWORD link trade' and 'KEYWORD
link exchange'. That should bring up more link partner pages.
Now try another keyword and repeat the process. There are
the best people to swap links with as they are already ready
and waiting to swap links. Once you've found all the link
partners pages you can it's time to contact sites that you
think would make good link partners. You need to take caution
when contacting people for a link trade, make sure each
email is individual, do not bulk email.
If you can use a contact form from their site. This shows
that you were on their site and didn't just buy an email
list. Be polite. Don't bother contacting them if there site
isn't of similar content. Also stick to sites with a similar
PR. 100 links from PR
1 sites isn't worth the same as just one PR
3. The golden goal is to get exchanges with sites that have
higher PR's. If you bag a
couple of PR 7 or 8's your
laughing. If you get in contact with a PR
6, 7 or 8 that seems interested but a bit unsure then pick
up the phone and give them a call. That link could really
make a huge difference to your sites PR
and ranking, so go that extra mile.
Don't forget you can also do reverse search lookups to
see who has done link exchanges with your competitors. In
Step 5. Link trade sites
There are several link trade sites out there designed to
bring link partners together. Go and get yourself registered
and add your site to their directories. You should be able
to find some good link partners in your area, and help others
Step 6. Three way or Round table linking
In the eyes of a search engine inbound only links are best.
With a standard link trade your inbound link has a link
going straight back, with round table linking you only have
an in bound link. You need at least 3 sites to participate,
site A links to site B, site B links to site C and site
C links to site A. Voila Each site gets a good inbound only
is likely to develop a script to automate the selection
process in the not so distant future.